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The Event Based Triggers in the Customers App are initiated when we have to execute an action after the occurrence of a certain event. Here, the trigger can be set for the events like

Customer Creation
Customer Updation
Customer Deletion.

Once a trigger criteria are set, there are three automatic actions that can be triggered:

Send Email - An email can be triggered to the Referred By, Assigned To, Customer, Employee or a Team.
Update Attribute - Updates a particular attribute value.
Update Associated Object Attributes - Updates the attribute values of its associated objects.

Note: More than one action can be added for a trigger.

For instance: Consider an employee (Sharon M. Kaplan), who wants to get notified, by triggering an email to herself, whenever a customer is created with “Sales Rep. = Sharon M. Kaplan".

Steps to Create an Event Based Trigger

Go to Customers App.
Click on “More (...)” icon -> “Settings” -> “Customers” -> “Triggers”.
Select “Event Based” triggers option. Click on “Create”.
In the creation page, define the following:
- Name - Enter the name of the event based trigger.
- Enabled - Slide the toggle ON, to keep this trigger working.
- Event - Select “Customer Created” by checking on the respective radio button.
In the “Criteria” section, define the criteria as “Sales Rep. = Sharon M. Kaplan”, by selecting the required attributes from the drop down.
In the “Action” section, select “Send Email”.
The Create External Email popup will be displayed. Select “Trigger To” as “Employee = Sharon M. Kaplan”.
Click on “Create”.
Finally, click on “Create” to complete.
So, now whenever a new customer is created with "Sales Rep. = Sharon M. Kaplan", an email will be triggered to that sales rep.