What happens when I Convert a Lead, why should I use this?

Updated on June 7, 2017 05:37AM by Admin

The process of converting a lead into an account, contact or opportunity is known as Lead Conversion. Marketing events such as trade shows, email campaigns, advertising and so on are the techniques used to generate leads.

A lead becomes a qualified opportunity only after all the relevant information is gathered and certain criteria is met.


Lead conversion is actually a major component of the CRM applications. A lead is the first stage of sales process. Instead of continually re-entering the  same information of a lead in multiple apps, conversion allows you to simply take the original information from the leads app, and convert it into a sales opportunity. Not only this, but you can also take the same information and convert it into a customer record, and a contact that will be associated to that customer.

Follow the steps given below to convert the lead.

  1. Log in and access Leads App from your universal navigation menu bar.
  2. Click on "More" icon and select "Settings" icon located at the app header bar.
    Settings
  3. Click on "Conversion" from "Leads" drop down. Enable conversion options such as opportunity, customer and contact.
    Conversion
  4. Select a lead you would like to convert.
    Select Lead
  5. Click on “Convert” button located in the lead overview page.
    leads
  6. Convert your lead to next sales process.
    lead conversion
     
  7. To Convert as a customer, select customer and enter customer information and click on "Start conversion" button.
  8. To Convert as a contact, select contact and enter Contact information and click on Start conversion button.
  9. To Convert as a opportunity, select opportunity and enter Potential deal information and click on Start conversion button to finish conversion process.
  10. Once satisfied, click on "Convert" button to process the conversion. Once this happens, your lead will have its status changed to “Converted”, but it will not be deleted. You can also now navigate to the Contacts, Customers, and Opportunities applications to see the new records you just created.

Conversion flow of lead