How do I disable feedback?

As an entrepreneur, you would be giving your best to satisfy your customers to keep them loyal to your brand. However, if you want to find out whether your efforts are fruitful, and your customers had a wonderful experience with your brand, then you need to take their feedback.

Customer feedback is crucial for understanding the level of customer satisfaction, loyalty and it helps in improving products as well as services. Therefore, leverage customer feedback to create campaigns, and strategies.

Customer Feedback- Definition

In brief, customer feedback can be defined as the information given by the customers about how they feel about your product or service. Here they can give even the general experience they had with your firm. This will give you a clear picture of how your customers perceive your brand.

Top 6 reasons why customer feedback is important

Helps improve products and services

The market research gives you an insight into whether the customers would be willing to buy your product. This happens before your product/ services. If you want to know whether your products/services have satisfied your customers, you need to get their feedback. Feedback tells you about their expectation about the product and whether they were satisfied.

Aids in measuring customer satisfaction

Two of the many crucial factors that determine the financial performance of your business are customer satisfaction and loyalty. If you want to ensure whether your customers are happy with your products/services and whether their expectations are met, it’s mandatory to get their opinions.

Shows you value their opinions

When you ask your customers to give feedback for the product/service, they feel their opinion is valued. Listening to what your customers have to say will give them the gist that they're being heard and hence create a strong relationship. If you have a smart marketing team in place, they will be able to choose brand ambassadors who will spread positive word-of-mouth for you.

Create best customer experience using customer feedback

The current day marketing is based on the experiences people have with brands. However, you would buy only if it suits your requirements and provides you the best experience. Therefore, you should focus on giving the best customer experience to convert your customers to clients who stay loyal to your brand. The best way to give an amazing experience is by asking them what they like about your service/product and what improvements they want.

Better customer retention

Customers are kings and a satisfied customer will stay loyal to the brand. The customer feedback gives an insight into customer satisfaction and areas where you need to improve. By keeping a watch as well as a finger on the pulse of the market, you will be able to be proactive and find a solution to your customers’ woes.

Customer feedback data enables taking effective business decisions

In a highly competitive market, you cannot make decisions based on guesses. You need to have data from reliable sources that are tangible for making business decisions. This requires insights from customer feedback.

For an employee from the marketing team to see the customer feedback, he needs to be given access to the feedback section in the Apptivo CRM module Customers App.

But at times you can disable the feedback for certain users. Lets quickly go through the steps.

• To Hide Feedback Icon
• To Give Access Privilege to Feedback
• To Assign Privilege to the Employee

How to hide the feedback icon?

You can hide the feedback icon by navigating to the User Menu and selecting Business Settings from the top right.

• Here, go to Security → General Security → Disable the feedback toggle.

• This feature removes the Feedback icon from the Universal Navigation Header.

How to set Access Privilege for Feedback?

You can set the privilege for who can access the Feedbacks. These privileges are set from the Employees App.

• You can enable the feedback icon by navigating to the User Menu and selecting Business Settings from the top right.

• Here, go to Security → General Security → Enable the feedback toggle.

• Select the dropdown for Privileges to see the Privileges available. If no privilege is set already, you can also select ‘create privilege’ to add a new privilege to the list.

• In the Create Privilege page, add the name and description for the Privilege.

• Once the privilege is created, you can set the created privilege as the privilege for the Feedback.

How to set the privilege for an Employee?

Since the privilege is created for the feedback, it is important to give privileged access to the Employees.

• Go to Settings → Security → Roles. Here, select create a role to create a new role for the Employees.

• In the Create role page, add a name and click on add to link the created privilege with the role.

• You can add the privilege, Feedback Privilege from the Add Privilege page.

• Once the privileges are saved, select create in the Create Role page.

• Navigate to an Employee’s profile in the Employees App. In the App Access Privilege section, select add to set the privilege.

• In the Add role page, select Feedback as a role.

• The role is added for the Employee.

• Now, the employees who have this role will have access to view the feedback icon and work on it.