How to customise an email template for Campaigns in Apptivo?

Updated on December 4, 2019 11:15PM by Admin

Apptivo enhances the user experience by allowing the user to customize the email. You can give a personal touch to the Campaigns through the various customization tools dispensed by Apptivo.

To minimize the work, Apptivo offers users with different templates like Standard template, Basic template, and MJML template with each having its own features.

Different Customisation Tools available for Campaigns

While creating an email template, you can see the customization tools on the right side of the window.

Customisation Tools



Customization tools enable the user to edit in the current fields and also create new fields.

What are the Widgets?

You can customize the email using Widget in the right pane. It has various features like One Column, Two Column, Line, Image, Media Share and Unsubscribe. They can be added into the template by Drag and drop method.

What is One Column in Widgets?

It creates a column where you can add the required data.

One Column

What is Two-Column in Widgets?

It creates two columns where you can add the content.

Two Column

What is Line in Widgets?

It is used to mark the end of a paragraph or to create breaks between paragraphs or sentences. Line properties can be edited using the Inspector tab.

Line Widget

How to add Image in Emails?

You can add images to the template using an Image bar. Once you click on the picture from the template, the properties will appear in the Inspector tab. Apptivo allows you to alter the width, height, border color and border style of the image.

Image Widget

How to add Media Share in Emails?

You can add the links of social media platforms through this tab. Apptivo enables you to choose the social media link which you would like to remove. This option is available in the Inspector tab. Here, you can add your social media URL and remove the unrequired platforms.

Media Share

How to add the Unsubscribe link in Emails?

This feature allows the user to opt-out from future emails.

Unsubscribe Widget

What are the Attributes in Apptivo?

Attributes allow customization in the body of the template.

What is Line Attributes?

You can add breaks between sentences or paragraphs using the Line tab. It can be personalized from the Inspector tab.

Line Attributes

How to add Image in Attributes into Emails?

You can add images to any fields using Image bar. The image can be browsed using the Browse option from the Inspector tab. Also, this tab gives an option to add the URL of the image. Apptivo allows you to alter the width, height, border color and border style of the image.

Image Attributes

How to add Link in Emails?

This feature lets you add a link to the template. The link can be added from the URL bar in the Inspector tab.

Link Attribute

How to add Button in Emails?

It is a Click Me feature which redirects the user to the link added from the URL bar in the Inspector tab. Apptivo allows you to align the position of the button with the option to rename it.

Button Attribute

The above customization is available by default in standard Template and MJML template. Apart from One Column, Two Column, Image, Media Share, Unsubscribe and Button; MJML Template goes one step ahead and offers advanced features.

What is the Title Attribute?

It allows you to add title and subtitle to the template. The title can be personalized from the Inspector tab.

Title Widget

What is a Text Attribute?

Like columns, text lets you add content. You can modify the text attributes from the Inspector tab.

Text Widget

How does Divider work in Attribute?

The divider allows you to create breaks between lines. The Inspector tab allows you to change the background color and divider color.

Divider Widget

How to add Image on the left side of the screen?

You can add the image on the left side using the Browse/add URL option in the Inspector tab while adding the content on the right side.

Image on Left Side

How to add Image on the right side of the screen?

You can add the image on the right side using the Inspector tab and add the content on the right side.

Image on right side

How to use Text 2 x 2 Widget?

There might be instances where you would want to add two images simultaneously followed by their respective texts at the bottom, you can attain this using this feature.

Text 2x2 Widget

How to use Text 3 x 2 Widget?

Text 3 x 2 allows you to add three pictures in a row followed by their respective content below that particular image.

Text 3x2 Widget

What is Code Attribute?

You can embed codes to your Campaign using this attribute. The code can be added from the Inspector tab.

Code Widget