Apptivo’s mission is to create an affordable and easy to use software for small businesses to run their business on and help them collaborate with their customers, partners and also compete against large competitors who may be much better equipped than them.

This is not an easy problem to solve — but one that we believe needs to be solved to help small businesses compete with the giants. We believe that the least we can do to help tomorrow’s economy is to level the playing field between large and small businesses in terms of the software they use to run their business on. We wanted to bring the best practices that were available for large companies to small businesses that are the engine for economic growth.

In 5 years from now we would like Apptivo to becomes the preferred choice for small businesses and entrepreneurs to run their business on.