When it comes to pitching your product or service, it is important to craft a message that’s engaging and persuasive. A well-crafted sales pitch can make all the difference when it comes to winning over potential customers.
What is a sales pitch?
A sales pitch is a short, persuasive speech that is given to potential customers in order to convince them to buy a product or service. It is important that a sales pitch be well-rehearsed and well-executed, as it can be the difference between making a sale and losing a customer. There are a number of techniques that can be used to create a powerful sales pitch, and it is important to tailor the pitch to the specific customer and product or service.
The 5-step sales pitch structure
Are you looking to make a killer sales pitch? Then you need to follow a structure that will engage your audience and close the deal.
The good news is, there are tried and tested sales pitch structures that you can follow. By following them, you can be sure that you hit all the key points that you need to in order to succeed. Here is a sample 5-step sales pitch structure that you could adopt:
Start off by introducing yourself and your product or service. Grab your audience’s attention with an interesting opener that will make them want to learn more. The introduction should at the least set the context or at best promise that the prospect’s life is going to change.
Now that you have the prospect’s attention, it’s time to tell them about the problem that your product or service will solve. Address the pain points that most customers experience. Explain how existing products, or competitor services do not effectively or efficiently solve the problem.
Now it’s time to present your solution. Talk about how your product or service will solve the problem that you’ve just described. Highlight exclusive features that sets you apart from your competitor. Position your product in as unique a way as possible.
Show tangible benefits, be specific, and use numbers and data to back up your claims. Benefits can be in effort, effectiveness or efficiency.
5. Call to Action
Finally, end your sales pitch with a strong call to action. Tell your prospect what you want them to do next and make it easy for them to take that action.
By following this structure, you can be sure that you deliver a sales pitch that will engage your audience and close the deal.
Steps for creating an effective sales pitch
Sales pitches can be daunting, especially if you’re new to the game. But never fear! With a little preparation and practice, you can learn how to write a sales pitch that will close the deal. Here are a few tips to get you started:
1. Know your audience.
Before you even start writing, it’s important to know who you’re writing for. What are their needs and wants? What are their pain points? Keep these things in mind as you craft your sales pitch.
2. Keep it short and sweet.
Your sales pitch should be short and to the point. No one wants to sit through a long, drawn-out sales pitch. Get to the point and make your case quickly.
3. Tell a story.
Humans are hardwired for stories. So tell one! A good sales pitch will have a beginning, middle, and end. Grab your audience’s attention from the start, make your case in the middle, and close with a strong call to action.
4. Use persuasive language.
Your sales pitch should be persuasive. Use language that will appeal to your audience’s emotions. Paint a picture of how your product or service will make their lives better.
5. Practice, practice, practice.
The more you practice, the better you’ll become at writing sales pitches. So don’t be afraid to get out there and start pitching!
Five tested and proven sales pitch Examples
The salesperson should have a suitable structure to mould the story, as this provides the road to establish a stronger connection with the audience. There are several settings in which you might develop sales pitch tactics and concepts.
1.Cold calling sales pitch example
A complete presentation cannot be taken while making a cold call. Your message must be succinct and clear, and you must describe the call’s goal in a way that will keep the prospect interested.
(Here’s a simple phone call script from John, sales manager at Apptivo Inc)
“Hi. This is John from Apptivo here. We are a comprehensive suite of software tools that assist you in efficiently managing your business. We provide features that streamline all of your company operations. Are you now in need of something for your business?”
2.Email Outreach example
You must write emails that are brief and to the point, much like cold calls. According to studies, keeping email length between 50 and 125 words is preferable. A short form email is also proven to be more appealing and efficient than a long form email.
(Here’s a simple example of an email outreach)
Sub: Skyrocket your sales NOW!
Hi there, (Name)
Greetings on your newest venture. We believe your primary focus right now will be growth, therefore we thought you would be interested in this. We empower SAAS businesses like yours to switch from conventional to activity-based selling. Using our CRM system, each and every one of our customers have increased sales, improved customer service, and are building a loyal customer base. Are you interested in hearing more? If so, I’ll give you a brief call and explain anytime in the upcoming week.
Thanks and Regards,
3.Social media selling example
Social media is flooded with buyers. It is crucial that the business devote time to social selling. These are the ideal platforms for communicating and building strong relationships with clients. LinkedIn Invite, LinkedIn Message, and Tweets are indeed forms of social media outreach. Outreach Processes like bulk sending, personalization and follow ups can even be automated on LinkedIn with the help of tools like LinkedHelper. When delivering the pitch, you must be significantly more imaginative.
(Here’s a simple example of linkedin Message to a prospect)
“Hello paul! Congratulations on your new company. We wish you success in all you do. We have assisted several firms in boosting revenue, increasing sales, automating tedious procedures, and producing results. I thought you would be interested in learning more about how this is achievable. – Jeni”
4.Two sentence sales pitch example
One of the most compelling sales techniques involves framing just two effective lines in order to get results.
(Here’s a example of a two liner sales pitch)
“Hello there! We are capable of significantly reducing your marketing spend. Tell me who I need to contact.”
5.Elevator sales pitch example
The elevator sales pitch is typically delivered during industry gatherings or networking events. Of fact, it is comparable to a brief elevator trip. Within 30 to 60 seconds, you have to provide your answer. You must explain why your product is superior to others on the market.
(Here’s an example of an Elevator sales pitch)
Hello there. Our tools assist you in managing client contacts, increasing efficiency, and automating processes. If you’re interested, I can go into greater detail.
This powerful message makes the product’s worth clear and demonstrates how it can solve issues for others and produce beneficial outcomes.
A strong sales narrative convinces your target prospects to join you on the trip in addition to keeping them interested. It’s more probable that you’ll win them over as a lifelong client if they share your beliefs and you can convince them of a better way to do things. Demonstrate a better method of doing things and explain to your prospects how they can leverage the superpowers you offer them to produce results. This is the secret to creating an impressive sales pitch.
“A good sales pitch will make your prospect realize why they need you for their business.”
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