Robust Field Service Management Using Help Desk Software

Posted on 5:31 am, December 12, 2022 by R P Jagdeeswari


Does your business require you to conduct transactions, use equipment, and provide services out in the field? If the answer is yes, one of the smartest investments you could make is in a Field Service Management system (FSM). At scale, FSM will help to be organized and is essential for effective and efficient management of…

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How automation helps nurture and manage leads

Posted on 9:29 pm, December 7, 2022 by Sandra

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The magic of Automation 1. Manage leads from forms and registrations 2. Use surveys to nurture leads and customers 3. Nurture mailing list subscribers 4. Follow up with event attendees 5. Automate email responses 6. Scale lead nurturing and lead management with Apptivo CRM “The first rule of any technology used in a business is…

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Marketing Automation using CRM – Best practices

Posted on 6:43 am, November 30, 2022 by Sandra


It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. It is critical to engage the customer in a manner that is most relevant to them right from the initial contact and extending even beyond the first purchase. Engagement could be in the form of…

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A complete guide to creating a sales plan for your business

Posted on 6:39 am, October 7, 2022 by Sandra


Introduction “If you fail to plan, then you are planning to fail,” said Benjamin Franklin – arguably the leading intellectual of his time. Plans and strategies are vital for the growth and success of any business. Many sales techniques we use are not sales strategies neither can they be construed to be a plan. A…

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What is Consultative selling and How to benefit from it?

Posted on 9:14 pm, October 5, 2022 by Sandra


Introduction It is worth noting that buyers want to be understood. As per reports, 84% of buyers are likely to make a purchase from the salespersons who understand their needs & preferences. At the same time, 57% of buyers state that salespersons lack knowledge regarding business. Buyers relate better with salespersons who can identify business…

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Posted on 7:16 am, October 3, 2022 by Sandra


Introduction Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one…

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10 Characteristics of productive sales calls

Posted on 6:57 am, September 15, 2022 by Sandra


Time is valuable for everyone! Sales calls need to be efficient, effective, and productive for both the seller and the buyer. The seller has the obligation to provide value and must convey it at every opportunity, whereas the buyer invariably undermines the same. Failure to convince the buyer of value will result in the sales…

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A Summary of Challenger Sales Model and Its Impact

Posted on 8:00 pm, August 24, 2022 by Sandra

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Table of Contents 1. Introduction 2.What is a challenger sales model? 3. What are the pros and cons of challenger sales model? 4. Steps to adopt challenger sales model 5. How to apply the challenger sales methodology into your business? 6. Final Thoughts Introduction There are many sales philosophies that teach us that building relationships…

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What is the return on sales formula, and how do you calculate it?

Posted on 8:40 am, August 18, 2022 by Sandra

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Introduction The best way to understand and determine the growth of the business is by calculating the return on sales ratio(ROS). The return on sales ratio is a financial ratio which presents you with the overall revenue (the profit) and how much is used to pay down the operating expenses. Today the business owners and…

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What is contact management? Differences between contact management software and CRM

Posted on 2:35 am, August 18, 2022 by Sandra


Introduction E-commerce has brought about a radical change in how we do business. In a traditional model, the customers find businesses and contact them. They used to find businesses from directories and word of mouth recommendations from people they know, and reached out to the businesses. So, in order to bring new customers, it was…

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